About LATITUDE

 The story behind LATITUDE 


Built around the idea that exceptional private support should not be limited by geography, our approach combines trusted relationships, specialist expertise and careful coordination to respond to requirements wherever they arise.

 From Project Latitude to LATITUDE 

Project Latitude began with a question: how could private client service operate without being tied to one place?

Conceived around a planned relocation, the idea evolved into a model built on trusted relationships, specialist expertise and the ability to coordinate requirements across locations.

That project became LATITUDE — bringing the right people together around each requirement, with one point of contact managing the moving parts.

 Behind the service 

LATITUDE was founded by John Athanasopoulos, whose background spans more than a decade in luxury hospitality and private members’ environments, alongside two years of service with the Metropolitan Police.

Working across environments where discretion, judgement and attention to detail matter has shaped the way LATITUDE operates today — personally accountable, carefully coordinated and built around the individual requirement.

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